Marcy A. McGinnis
Former Senior VP, CBS News Coverage
As former Senior Vice President of News Coverage for CBS, Marcy A. McGinnis decided which stories aired on CBS News.
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Full Bio
As former Senior Vice President of News Coverage for CBS, Marcy A. McGinnis decided which stories aired on CBS News. She oversaw the network’s worldwide news gathering and hard news coverage – including breaking news and crisis coverage – as well as the operation of all bureaus.
McGinnis was at the helm as CBS reported the tragedy of 9/11 and the subsequent war in Afghanistan. She oversaw the organization, coordination, and execution of coverage of the war with Iraq. A winner of three Emmy Awards for CBS News’s coverage of the death of Princess Diana, McGinnis is an experienced professional who has earned great respect and high acclaim for her breadth of accomplishments in media.
After 30 years of working her way up the CBS hierarchy, McGinnis speaks with firm authority on what it takes to reach the upper echelons of power in business and media, and that leadership in a diverse society is about excellence, enthusiasm, expectations, and empathy.
As a woman executive, McGinnis addresses the shift in opportunities for women in the workplace that she has witnessed over the past three decades. A strong supporter of women’s full participation in the media and in the world, she encourages women professionals to take a substantive role in achieving their own success.
Testimonials
Ernie was perfect for our Elders Conference at Little River Casino Resort in Manistee, Michigan. We will definitely be using PDA again!
LITTLE RIVER BAND OF OTTAWA INDIANS
Our speaker was great and the crowd enjoyed her! She was very engaging. Thank you again PDA for the great list of suggestions!
MEDTRONIC
Everything went great! and our speaker was wonderful! Thank you so much for all your help PDA! Looking forward to the next one.
UNIVERSITY OF MISSOURI – KANSAS CITY
I hope that this message finds you well. We had a phenomenal time with Atsuko this past Thursday. We wanted to just let you know how amazing she was. All those that were in attendance thoroughly enjoyed her and had nothing but amazing things to say about her. Thank you for working with us to make sure this happened!
BAYLOR UNIVERSITY CAMPUS
We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!
SALT LAKE COMMUNITY COLLEGE
Dear PDA Group, Thank you so much for your hard work in scheduling our speaker! From the moment we reached out to you the first time, you worked with us on all details and logistics and kept us up-to-date on the progress. Thank you for all your hard work on making our event such a success! We couldn't have done it without you and your team!
SAP COMPANY
Thank you again, Dr. Kimbrough, for a great presentation, our attendees are still talking about it!
CAMPUS LABS
Dr. Henry Lee's presentation was entertaining, insightful and wise. I, and everyone at Pfizer, especially appreciate the remarks you directed about following your passion and preparing yourself to excel. Thank you, everyone, at PDA for helping to make this happen!
PFIZER
The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg's speech was."
DR. MARTIN LUTHER KING, JR. MEMORIAL BREAKFAST, BOSTON, MLK SPEAKER
Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!
CENTRAL MICHIGAN UNIVERSITY
Dr. Novello left this morning after a very successful event on our campus! Thank you PDA Group for your help from the first phone to the last you were with us every step of the way.
GRAND VALLEY STATE UNIVERSITY
Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and definitely will bring him back!
WESTERN CAROLINA UNIVERSITY
On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can't wait to bring in more programs with PDA Group.
FERRIS STATE UNIVERSITY
It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).
WESTERN MICHIGAN UNIVERSITY
Thank you, Peter, for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one of the best speakers we've ever had!
FURMAN UNIVERSITY
Topics
I Used to BE Somebody: Life After a Successful Career
Understanding Generation Y
Learning to Negotiate for Yourself
Managing Transition
Videos
GA New York: John Frazee, Marcy McGinnis Speeches
Howard Finberg and Marcy McGinnis explain NewsU's News Literacy course
Books
News
Testimonials
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