Adam Penenberg
Journalism Professor at NYU & Editor of PandoDaily
Adam L. Penenberg is not afraid to push boundaries and promote higher editorial standards..
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Full Bio
A well-known name in journalism, Adam L. Penenberg is not afraid to push boundaries and promote higher editorial standards. As a journalism professor at New York University and editor of PandoDaily, he has successfully navigated through the world of print and online media, providing his own unique theories, ideas, and opinions about the transitions along the way. In 1998 when Penenberg was an editor at Forbes.com, he garnered national attention for unmasking serial fabricator Stephen Glass of The New Republic. His story became a major turning point for online investigative journalism and has since been retold in the film “Shattered Glass” (Steve Zahn portrays Penenberg).
Penenberg has appeared on NBC’s Today Show, CNN’s American Morning and Money Line, ABC World News and News Now, FoxNews, MSNBC, CNBC, NPR, the BBC, and been quoted for his knowledge on media and technology in The New York Times, Washington Post, Christian Science Monitor, Wired News, Ad Age, Marketwatch, Politico, and many others.
The author of seven books, Penenberg has proven himself an authority on investigative reporting. His first book, Spooked, paints a picture of modern day corporate America, filled with stories that unravel the truth behind the corporate intelligence industry. His second, Tragic Indifference, was optioned for the movies by Michael Douglas and excerpted in USA Today. His other books include the highly acclaimed Viral Loop, and two novels: Virtually True and Trial & Terror. His newest release, Play at Work, is a fascinating look at how games can help us learn, create, and innovate across all markets.
Penenberg is the assistant director of the Business & Economic Program at NYU and heads the department’s ethics committee. He teaches hard news reporting, long-form narrative and entrepreneurial journalism to graduate and undergraduate students. As a speaker, his thought-provoking talks are ideal for audiences in the healthcare, corporate and media industries, as well as for schools and colleges. Penenberg is a seasoned presenter, who is not only highly entertaining and informative, he helps listeners discover new learning strategies by providing them with tools to improve services, online presence, goal setting and ways to think innovatively in today’s business world.
Testimonials
Ernie was perfect for our Elders Conference at Little River Casino Resort in Manistee, Michigan. We will definitely be using PDA again!
LITTLE RIVER BAND OF OTTAWA INDIANS
Our speaker was great and the crowd enjoyed her! She was very engaging. Thank you again PDA for the great list of suggestions!
MEDTRONIC
Everything went great! and our speaker was wonderful! Thank you so much for all your help PDA! Looking forward to the next one.
UNIVERSITY OF MISSOURI – KANSAS CITY
I hope that this message finds you well. We had a phenomenal time with Atsuko this past Thursday. We wanted to just let you know how amazing she was. All those that were in attendance thoroughly enjoyed her and had nothing but amazing things to say about her. Thank you for working with us to make sure this happened!
BAYLOR UNIVERSITY CAMPUS
We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!
SALT LAKE COMMUNITY COLLEGE
Dear PDA Group, Thank you so much for your hard work in scheduling our speaker! From the moment we reached out to you the first time, you worked with us on all details and logistics and kept us up-to-date on the progress. Thank you for all your hard work on making our event such a success! We couldn't have done it without you and your team!
SAP COMPANY
Thank you again, Dr. Kimbrough, for a great presentation, our attendees are still talking about it!
CAMPUS LABS
Dr. Henry Lee's presentation was entertaining, insightful and wise. I, and everyone at Pfizer, especially appreciate the remarks you directed about following your passion and preparing yourself to excel. Thank you, everyone, at PDA for helping to make this happen!
PFIZER
The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg's speech was."
DR. MARTIN LUTHER KING, JR. MEMORIAL BREAKFAST, BOSTON, MLK SPEAKER
Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!
CENTRAL MICHIGAN UNIVERSITY
Dr. Novello left this morning after a very successful event on our campus! Thank you PDA Group for your help from the first phone to the last you were with us every step of the way.
GRAND VALLEY STATE UNIVERSITY
Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and definitely will bring him back!
WESTERN CAROLINA UNIVERSITY
On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can't wait to bring in more programs with PDA Group.
FERRIS STATE UNIVERSITY
It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).
WESTERN MICHIGAN UNIVERSITY
Thank you, Peter, for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one of the best speakers we've ever had!
FURMAN UNIVERSITY
Topics
Play at Work: How Games Inspire Breakthrough Thinking
Viral Loop: From Twitter to Facebook, How Today’s Smartest Companies Grew Themselves
Stephen Glass & Shattered Glass: Anatomy of a Journalism Scandal
Videos
Interview with Adam Penenberg (English)
Adam Penenberg on Viral Loop: From Facebook to Twitter
News
Testimonials
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