Beth Comstock
Former GE Vice Chair
Beth Comstock is a sought-after speaker around the world, focusing on issues relating to culture change, digital transformation, innovation, creativity, and trendspotting.
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Full Bio
Beth Comstock’s mission is to understand what’s next, navigate change and help others do the same. By cultivating a habit of seeking out new ideas, people, and places, she built a career path from storyteller to the chief marketer to Vice Chair of GE. Currently, she is an advisor, director, and author.
Beth serves as a director at Nike, trustee of The National Geographic Society, and was former board president of the Cooper Hewitt Smithsonian National Design Museum. She is a partner in Climate Real Impact Solutions and advisor to several startups. She has been a visiting scholar with Columbia University’s Center for Science and Society.
Beth retired from GE in December 2017 following a 27-year career there. As GE’s Vice-Chair of Business Innovation, and previously Chief Marketing and Commercial Officer, Beth initiated GE’s clean-energy and digital transformations, developed new businesses, increased GE’s brand value, and partnered to enhance its inventive culture. She led the creation of Ecomagination, GE Ventures & Licensing, Current, an intelligent environments business, and oversaw GE Lighting. She was responsible for the company’s sales, marketing, and communications functions, and was its first Chief Marketing Officer in 20 years.
As President of Integrated Media at NBC Universal, Beth oversaw television advertising revenue and the company’s digital efforts, including the early development of hulu.com. She held a succession of marketing and communications roles at GE, NBC, CBS, and Turner Broadcasting/CNN.
Beth graduated from the College of William and Mary with a degree in biology. Her first book, Imagine it Forward, about working (and living) on the front lines of change, was published in September 2018 by Penguin Random House. She has been on the Fortune and Forbes lists of the world’s most powerful women and named a Linked In Top 10 Influencer.
Testimonials
Ernie was perfect for our Elders Conference at Little River Casino Resort in Manistee, Michigan. We will definitely be using PDA again!
LITTLE RIVER BAND OF OTTAWA INDIANS
Our speaker was great and the crowd enjoyed her! She was very engaging. Thank you again PDA for the great list of suggestions!
MEDTRONIC
Everything went great! and our speaker was wonderful! Thank you so much for all your help PDA! Looking forward to the next one.
UNIVERSITY OF MISSOURI – KANSAS CITY
I hope that this message finds you well. We had a phenomenal time with Atsuko this past Thursday. We wanted to just let you know how amazing she was. All those that were in attendance thoroughly enjoyed her and had nothing but amazing things to say about her. Thank you for working with us to make sure this happened!
BAYLOR UNIVERSITY CAMPUS
We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!
SALT LAKE COMMUNITY COLLEGE
Dear PDA Group, Thank you so much for your hard work in scheduling our speaker! From the moment we reached out to you the first time, you worked with us on all details and logistics and kept us up-to-date on the progress. Thank you for all your hard work on making our event such a success! We couldn't have done it without you and your team!
SAP COMPANY
Thank you again, Dr. Kimbrough, for a great presentation, our attendees are still talking about it!
CAMPUS LABS
Dr. Henry Lee's presentation was entertaining, insightful and wise. I, and everyone at Pfizer, especially appreciate the remarks you directed about following your passion and preparing yourself to excel. Thank you, everyone, at PDA for helping to make this happen!
PFIZER
The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg's speech was."
DR. MARTIN LUTHER KING, JR. MEMORIAL BREAKFAST, BOSTON, MLK SPEAKER
Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!
CENTRAL MICHIGAN UNIVERSITY
Dr. Novello left this morning after a very successful event on our campus! Thank you PDA Group for your help from the first phone to the last you were with us every step of the way.
GRAND VALLEY STATE UNIVERSITY
Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and definitely will bring him back!
WESTERN CAROLINA UNIVERSITY
On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can't wait to bring in more programs with PDA Group.
FERRIS STATE UNIVERSITY
It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).
WESTERN MICHIGAN UNIVERSITY
Thank you, Peter, for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one of the best speakers we've ever had!
FURMAN UNIVERSITY
Topics
Imagine It Forward: Courage, Creativity, and the Power of Change
Videos
Beth Comstock: Creating a Culture of Innovation
Power Woman Beth Comstock On Mastering Innovation | Forbes
News
Testimonials
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