David Nour
Enterprise Growth Strategist and Global Thought Leader
Born to middle-class educators in Iran, David learned at a very young age the incredible power and promise of identifying, building, and nurturing strategic relationships. As he wrote in his first book, Relationship Economics – Transform Your Most Valuable Business Contacts Into Personal and Professional Success (Wiley, 2012), he certainty didn’t get it then, but walking through the bazaars of Iran at a young age with his father on Friday errands, he understands now that his dad got things done …
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Full Bio
Born to middle-class educators in Iran, David learned at a very young age the incredible power and promise of identifying, building, and nurturing strategic relationships. As he wrote in his first book, Relationship Economics – Transform Your Most Valuable Business Contacts Into Personal and Professional Success (Wiley, 2012), he certainty didn’t get it then, but walking through the bazaars of Iran at a young age with his father on Friday errands, he understands now that his dad got things done through relationships. Whether they needed a plumber at the house that afternoon or access to an influential politician, the rest of the world is dramatically more proactive with its portfolio of relationships.
David arrived in the U.S. as a teenager in 1981 with a suitcase, $100 to his name and no fluency in English. He lived with an aunt and uncle he had never met and grew up in the suburbs of Atlanta. He earned his Eagle Scout, graduated from high school and enrolled in an undergraduate engineering program, before graduating from Georgia State University with a business degree. His early career in sales and sales management at various technology firms reinforced the value of internal and external relationships.
Later after working for a global consultancy and earning his postgraduate degree from Emory University’s Goizueta Business School, David became President of an early-stage venture. While there he again leveraged more than his educational foundation and professional pedigree, but his portfolio of relationships to identify market opportunities, attract and retain exceptional talent, raise capital, and gain his clients’ confidence. Many of these results he shares today with his global audiences.
During his time as a senior leadership advisor to portfolio companies of a private equity firm, David saw dramatically diverse business models, leadership styles,
and a broad spectrum of relationship development best and worst practices. From that experience, he dedicated himself to becoming a student of business relationships and what made world-class individual contributors, managers, and leaders excel.
After hundreds of speeches and being asked countless times for a book, David hunkered down to write his first, Relationship Economics, back in 2008. To date, more than 50,000 copies of that first book have been purchased or gifted by individuals or their organizations, and it remains David’s iconic work. In it, he outlined his Relationship Currency Roadmap, the sustainable differentiation in Reputation Capital , and the strategic value of one’s Professional Net Worth . The goal was then as it is now to elevate his audiences’ mindset, help create a roadmap, and provide a toolset to think of relationships as more than transactional networking, and one of truly transformational relationships.
n 2016, he launched the Relationship Economics quiz, amassing a research database of over 20,000 respondents on how individuals think about their business relationships, further quantifying the six relationship-development archetypes, from Start to Star across 28 different industries, from manufacturing to professional services. Continuing on that journey to better understand how people think, feel, and behave around their business relationships, this time with a particular emphasis on collaboration and reinvention of business and revenue models, he launched the Co-Create quiz, Canvas, and Workbook.
As an internationally renowned thought leader and business expert, David annually delivers 50 global keynotes on business relationships, social and mobile disruptive technologies, and adaptive innovation at corporate meetings, leading industry association conferences, and academic forums. He is an adjunct professor at the Goizueta Business School at Emory University and a guest lecturer at Georgia Tech’s College of Management. David serves as the lead independent director on the board of introNetworks, a privately held intelligent community technology firm based in Santa Barbara, California.
David’s unique perspective and independent insights on business relationships as well as social and mobile innovation have been featured in a variety of prominent blogs and publications including The Wall Street Journal, The New York Times, Fast Company, Knowledge@Wharton, Associations Now, Huffington Post Business, Medium, Entrepreneur and Success magazine.
Testimonials
Ernie was perfect for our Elders Conference at Little River Casino Resort in Manistee, Michigan. We will definitely be using PDA again!
LITTLE RIVER BAND OF OTTAWA INDIANS
Our speaker was great and the crowd enjoyed her! She was very engaging. Thank you again PDA for the great list of suggestions!
MEDTRONIC
Everything went great! and our speaker was wonderful! Thank you so much for all your help PDA! Looking forward to the next one.
UNIVERSITY OF MISSOURI – KANSAS CITY
I hope that this message finds you well. We had a phenomenal time with Atsuko this past Thursday. We wanted to just let you know how amazing she was. All those that were in attendance thoroughly enjoyed her and had nothing but amazing things to say about her. Thank you for working with us to make sure this happened!
BAYLOR UNIVERSITY CAMPUS
We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!
SALT LAKE COMMUNITY COLLEGE
Dear PDA Group, Thank you so much for your hard work in scheduling our speaker! From the moment we reached out to you the first time, you worked with us on all details and logistics and kept us up-to-date on the progress. Thank you for all your hard work on making our event such a success! We couldn't have done it without you and your team!
SAP COMPANY
Thank you again, Dr. Kimbrough, for a great presentation, our attendees are still talking about it!
CAMPUS LABS
Dr. Henry Lee's presentation was entertaining, insightful and wise. I, and everyone at Pfizer, especially appreciate the remarks you directed about following your passion and preparing yourself to excel. Thank you, everyone, at PDA for helping to make this happen!
PFIZER
The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg's speech was."
DR. MARTIN LUTHER KING, JR. MEMORIAL BREAKFAST, BOSTON, MLK SPEAKER
Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!
CENTRAL MICHIGAN UNIVERSITY
Dr. Novello left this morning after a very successful event on our campus! Thank you PDA Group for your help from the first phone to the last you were with us every step of the way.
GRAND VALLEY STATE UNIVERSITY
Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and definitely will bring him back!
WESTERN CAROLINA UNIVERSITY
On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can't wait to bring in more programs with PDA Group.
FERRIS STATE UNIVERSITY
It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).
WESTERN MICHIGAN UNIVERSITY
Thank you, Peter, for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one of the best speakers we've ever had!
FURMAN UNIVERSITY
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The Co-Create Effect
Addaptive Innovation – Adaptable Business Models for Changing Market Demands
Return on Impact – Disruptive Technologies Impacting Your Business Model
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