David Samson
Former Sports Executive & Entrepreneur
Drawing on his years of experience as President of the Miami Marlins, David Samson shares the practical and often counterintuitive lessons he learned managing a complex organization and its many employees—from the custodial staff to the players themselves.
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Drawing on his years of experience as President of the Miami Marlins, David Samson shares the practical and often counterintuitive lessons he learned managing a complex organization and its many employees—from the custodial staff to the players themselves.
Samson takes a special interest in identifying underperformers, whether it be an individual, a project, or an entire organization. He believes that untapped potential can transform any project or organization, if it’s activated by the right kind of leader.
Samson elaborates on the qualities and habits that helped him realize his own potential at a young age and become the leader that he did—defining success for yourself; creating headlines, not letting them create you; getting comfortable with being wrong, and always being open to a better idea; knowing your audience (even if it’s just one person); and maintaining a consistent focus on results, not process. A self-described consequentialist, Samson possesses a keen understanding of who needs to hear what to get the best outcome for everyone involved. Whether speaking to an intimate group of executives or an entire Fortune 500 company, Samson leaves an audience refreshed, invigorated, and ready to become true leaders.
David Samson spent 18 seasons in Major League Baseball, 16 of those as President of the Miami Marlins and 2 as Executive VP of the Montreal Expos. In 2017, he was the second-longest tenured team President in MLB and was one of only seven current Presidents to preside over a World Series champion. He was also a member of the MLB’s Competition Committee and the Diversity & Inclusion Committee.
As Club President, Samson oversaw all aspects of the team’s day-to-day business operations, including sales, marketing, operations and personnel matters. He also oversaw the successful completion of Marlins Park in Miami. Construction of the baseball-only, retractable roof, air-conditioned facility exceeded all stated goals from local worker participation to local firm involvement and earned Gold LEED certification, making it the greenest ballpark in America and the world’s first-ever retractable roof facility to earn such distinction.
Samson worked closely with Owner and CEO, Jeffrey Loria, on all baseball matters and general corporate strategy. Samson also presided over the Marlins Foundation, which focused its efforts on baseball, arts and educational needs of the South Florida community. The Foundation has distributed over $7.0 million to worthy charities in South Florida since the ballpark gained approval in 2008 and jumpstarted the Marlins’ “Ayudan,” a Corporate Social Responsibility Program that surpassed over 46,000 hours of volunteer service.
Samson was born in Milwaukee, WI, and was raised in New York City. He graduated from the University of Wisconsin-Madison with a bachelor’s in Economics in 1990. He received a Juris Doctor from the Benjamin N. Cardozo School of Law in New York City in 1993 and is a member of the New York State Bar. Following law school, Samson became President and Founder of News Travels Fast, the first company to deliver the New York Times to Europe on a same-day basis. In 1996, Samson joined Morgan Stanley, an investment bank in New York City, a position he resigned in 1999 when he joined the Montreal Expos as Executive Vice President.
Among his accomplishments, Samson was named one of Sports Business Journal’s “Forty Under 40” for two years running, 2003-04. Other highlights, in addition to the 2003 World Series Championship, included the Florida Marlins being named South Florida’s No. 1 Film and Entertainment Company of the Year and Baseball America’s Organization of the Year.
On October 21, 2006, Samson became the first active team President to complete the Ford Ironman World Championship Triathlon in Kona, Hawaii. In addition to swimming 2.4 miles, biking 112 miles, and then running a full marathon, all in 15 hours, 36 minutes, Samson personally raised over $250,000 for the Marlins Foundation, the Challenged Athletes Foundation (“CAF”) and other local Hawaiian charities.
Samson concentrates his charitable efforts on helping underprivileged and sick children experience summer camp and improved education and health care. In addition, he is a member of CAF‘s Board of Directors. His vision is to help increase its visibility, thus enabling more physically challenged athletes to compete in triathlons as well as other sports.
In 2010, Samson was named to Benjamin N. Cardozo School of Law’s Board of Overseers and in 2014 he was named Chairman of the Board. As a member of this board he works to continue Cardozo’s renowned clinical programs, as well as the continued growth of its public interest scholarship programs. He is also on the board and executive council of Yeshiva University. Samson also serves on the Miami Children’s Museum Board of Directors.
On April 27, 2012, Samson ran 52.5 miles from Pompano Beach to Marlins Park to raise funds for 10 “Charities of Choice” to honor the construction workers who made Marlins Park a reality. The run raised over $600,000 through sponsor and individual donations.
In 2014, Samson was one of 18 contestants on the 28th season of Survivor ™. He is the only active team executive to appear on the show, and one of fewer than 500 people in the United States to be selected to participate. Samson also starred as Lorne Michaels in the 2014 production entitled “Not Ready for Primetime.” This full-length feature play detailed the beginnings of “Saturday Night Live.”
In 2015, Samson along with owner Jeffrey Loria, worked with Miami-Dade County, City of Miami and City of Miami Beach officials, as well as civic and business leaders to bid for the 2017 All-Star Game. On February 13, 2015, the 10th Commissioner of Baseball, Robert D. Manfred, Jr. awarded the 2017 Midsummer Classic to Miami. In 2017, Marlins Park became the first MLB venue to host both the World Baseball Classic and the All-Star Game in the same year.
In 2016, Samson received The Hope Award, which is the National MS Society’s highest volunteer award at a gala that raised over $600,000.
In 2017, Samson completed the negotiation to sell the Miami Marlins to a group led by Derek Jeter and Bruce Sherman for $1.2B. Samson acted as Chief Negotiator in the process, working alongside Owner, Jeffrey Loria, and long-time attorney, Wayne Katz. This competitive bid process was completed in under one year, and even with the very public nature of the transaction, Samson was able to deliver the second highest revenue multiple in Major League Baseball history.
He and his wife, Cindi, a former school director, have been married for 27 years and have two daughters, Hannah and Kyra, and a son, Caleb.
Testimonials
Ernie was perfect for our Elders Conference at Little River Casino Resort in Manistee, Michigan. We will definitely be using PDA again!
LITTLE RIVER BAND OF OTTAWA INDIANS
Our speaker was great and the crowd enjoyed her! She was very engaging. Thank you again PDA for the great list of suggestions!
MEDTRONIC
Everything went great! and our speaker was wonderful! Thank you so much for all your help PDA! Looking forward to the next one.
UNIVERSITY OF MISSOURI – KANSAS CITY
I hope that this message finds you well. We had a phenomenal time with Atsuko this past Thursday. We wanted to just let you know how amazing she was. All those that were in attendance thoroughly enjoyed her and had nothing but amazing things to say about her. Thank you for working with us to make sure this happened!
BAYLOR UNIVERSITY CAMPUS
We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!
SALT LAKE COMMUNITY COLLEGE
Dear PDA Group, Thank you so much for your hard work in scheduling our speaker! From the moment we reached out to you the first time, you worked with us on all details and logistics and kept us up-to-date on the progress. Thank you for all your hard work on making our event such a success! We couldn't have done it without you and your team!
SAP COMPANY
Thank you again, Dr. Kimbrough, for a great presentation, our attendees are still talking about it!
CAMPUS LABS
Dr. Henry Lee's presentation was entertaining, insightful and wise. I, and everyone at Pfizer, especially appreciate the remarks you directed about following your passion and preparing yourself to excel. Thank you, everyone, at PDA for helping to make this happen!
PFIZER
The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg's speech was."
DR. MARTIN LUTHER KING, JR. MEMORIAL BREAKFAST, BOSTON, MLK SPEAKER
Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!
CENTRAL MICHIGAN UNIVERSITY
Dr. Novello left this morning after a very successful event on our campus! Thank you PDA Group for your help from the first phone to the last you were with us every step of the way.
GRAND VALLEY STATE UNIVERSITY
Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and definitely will bring him back!
WESTERN CAROLINA UNIVERSITY
On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can't wait to bring in more programs with PDA Group.
FERRIS STATE UNIVERSITY
It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).
WESTERN MICHIGAN UNIVERSITY
Thank you, Peter, for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one of the best speakers we've ever had!
FURMAN UNIVERSITY
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