Laura Schwartz
Author of Eat, Drink & Succeed. Former White House Director of Events
Laura’s story is impressive. She got her start as the youngest female presidential appointee in history, as the White House Director of Events for Bill Clinton. She authored a book that has helped people all over the world learn how to “Eat, Drink and Succeed.” And, thanks to her professional speaker and emcee work, in 2019 and 2020 was named one of “The 100 Most Influential People in the Global Event Industry.”
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Full Bio
Laura’s story is impressive. She got her start as the youngest female presidential appointee in history, as the White House Director of Events for Bill Clinton. She authored a book that has helped people all over the world learn how to “Eat, Drink and Succeed.” And, thanks to her professional speaker and emcee work, in 2019 and 2020 was named one of “The 100 Most Influential People in the Global Event Industry.”
THE WHITE HOUSE YEARS
Laura Schwartz, as the White House Director of Events for the Clinton Administration, worked one-on-one with the President, the First Lady, World Heads of State and international business leaders as she created and executed more than 1,000 White House events including State arrival ceremonies and dinners, America’s Millennium Celebration, the UN Millennium Summit and NATO’s 50th Anniversary. While producing the President’s events on the world stage, Laura demonstrated the ability to inspire a nation and the world through powerful productions. At just 19 years old, and the youngest female Presidential Appointee in history, she arrived at the White House, with no political connections, and began her climb up the ranks as a Staff Assistant, the Midwest Press Secretary, the Director of Television, and ultimately, the White House Director of Events. Following the administration, Laura travelled the world with Former President Clinton for the Global Initiative.
PROFESSIONAL EMCEE and KEYNOTE SPEAKER
Laura has been taking her empowering presentations to stages and virtually through screens across the world since 2001 and is well known for her dynamic keynotes and as a mistress of ceremonies for multi-day conferences and events. Whether addressing an intimate gathering of 30 , a crowd of 30,000 or virtually connecting audiences throughout the world, Laura captivates audiences with her positive energy, expertise and enthusiasm. Laura has received high marks for her work as emcee for many prominent corporations including Hewlett Packard, Microsoft, Hyundai, Uber, Mercedes Benz, AT&T, Cathay Pacific, HSBC, BlackRock, MACY’S, Hilton Worldwide, the Oprah Winfrey Network, Hyatt, NBC Universal, PepsiCo, Realtor.com, Coldwell Banker, Asembia Pharmaceutical and more.
LAURA’S BOOK: EAT, DRINK & SUCCEED
In “Eat, Drink & Succeed!” Laura shares the secrets to building powerful, effective partnerships where we least expect it – in our companies, communities and beyond. Drawing from personal anecdotes from people across the world, as well as her life and White House years, Laura reveals how to harness the networking power of social events. Laura donates 100 percent of proceeds from books sold at engagements to a nonprofit of the client’s choice.
TELEVISION AND MEDIA COMMENTATOR
Laura has been a prominent face on television around the world since 2001, covering 6 presidential elections, 2 royal weddings and more. She got her start as a contract contributor for Fox News Channel before moving to CNN and CBS. Today, she is an on-contract, on-air regular contributor on the BBC, Australia’s Today Show and as a fill-in guest host for Larry King on “Larry King’s Politicking.” She is an authoritative source and commentator on a wide range of topics, including the American presidency, domestic and foreign affairs, women in business and philanthropy.
Testimonials
Ernie was perfect for our Elders Conference at Little River Casino Resort in Manistee, Michigan. We will definitely be using PDA again!
LITTLE RIVER BAND OF OTTAWA INDIANS
Our speaker was great and the crowd enjoyed her! She was very engaging. Thank you again PDA for the great list of suggestions!
MEDTRONIC
Everything went great! and our speaker was wonderful! Thank you so much for all your help PDA! Looking forward to the next one.
UNIVERSITY OF MISSOURI – KANSAS CITY
I hope that this message finds you well. We had a phenomenal time with Atsuko this past Thursday. We wanted to just let you know how amazing she was. All those that were in attendance thoroughly enjoyed her and had nothing but amazing things to say about her. Thank you for working with us to make sure this happened!
BAYLOR UNIVERSITY CAMPUS
We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!
SALT LAKE COMMUNITY COLLEGE
Dear PDA Group, Thank you so much for your hard work in scheduling our speaker! From the moment we reached out to you the first time, you worked with us on all details and logistics and kept us up-to-date on the progress. Thank you for all your hard work on making our event such a success! We couldn't have done it without you and your team!
SAP COMPANY
Thank you again, Dr. Kimbrough, for a great presentation, our attendees are still talking about it!
CAMPUS LABS
Dr. Henry Lee's presentation was entertaining, insightful and wise. I, and everyone at Pfizer, especially appreciate the remarks you directed about following your passion and preparing yourself to excel. Thank you, everyone, at PDA for helping to make this happen!
PFIZER
The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg's speech was."
DR. MARTIN LUTHER KING, JR. MEMORIAL BREAKFAST, BOSTON, MLK SPEAKER
Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!
CENTRAL MICHIGAN UNIVERSITY
Dr. Novello left this morning after a very successful event on our campus! Thank you PDA Group for your help from the first phone to the last you were with us every step of the way.
GRAND VALLEY STATE UNIVERSITY
Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and definitely will bring him back!
WESTERN CAROLINA UNIVERSITY
On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can't wait to bring in more programs with PDA Group.
FERRIS STATE UNIVERSITY
It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).
WESTERN MICHIGAN UNIVERSITY
Thank you, Peter, for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one of the best speakers we've ever had!
FURMAN UNIVERSITY
Topics
Videos
It's showtime! Laura Schwartz at TEDxStLouisWomen
Laura Schwartz Emcee Demo Reel 2020
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