Wanda L. James
Founder & CEO of Simply Pure
In 2009, Wanda James and her husband..
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Full Bio
Wanda James may be known as a successful entrepreneur and leader, but at heart, she’s just as much an advocate and politician. James is the Co-founder and CEO of Simply Pure — a marijuana dispensary, cultivation and edible company located in Denver. But she is equally as passionate about the fight for cannabis reform, social equity and social justice.
In 2009, she and her husband, Scott Durrah, became the first African Americans legally licensed to own a dispensary. She is also the Founder and President of the Cannabis Global Initiative (CGI), a marketing and consulting firm that specializes in diversity development, regulatory framework and marketing. The company is dedicated to consistently providing innovative solutions through strategic alliances and business development surrounding the legalization of cannabis.
James’ positioning of her company, on both the political stage and on cannabis reform, has led to her being the first cannabis entrepreneur and company to be named to AD WEEK’s 2021 Trailblazer list, along with Vice President Kamala Harris, NBC President Kim Goodwin and MSNBC President Rashida Jones. James was also inducted into the 2019 MJBiz Hall of Fame. She was the 2018 Lifetime Achievement winner of the Cannabis Business Awards, named one of the Top 50 Women in Cannabis and 100 Most Influential People in Cannabis by High Times magazine, 2019 Cannabis Business Executive (CBE) 30 Top Power Women of Cannabis and 2016 CBE 50 Most Important Women in the Cannabis Industry.
She has been featured on the covers of Black Enterprise, Vanguard Magazine, Sensi Magazine, Cannabis Dispensary Magazine and Cannabis & Tech Magazine. She and her husband have been featured in numerous national and international shows, including BET’s SMOKE, The BBC, Democracy Now, The Atlantic, MIC.com, MSNBC, Smile Jamaica, Viceland, The Daily Show with Jon Stewart, CBS Sunday Morning Holiday Special, Eat, Drink and be Merry and CNBC’s Marijuana USA.
A leading advocate for social equity and a civil rights fighter, James helped elect America’s first Black President and America’s first openly gay Governor, Jared Polis of Colorado. James was appointed to President Obama’s National Finance Committee and became one of the largest bundlers of donations for President Barack Obama in Colorado. In 2018, James was appointed to Polis’ Transition Team and currently serves on the Kamala Harris National Finance Committee. Her expertise on cannabis reform, regulation and policy has assisted numerous municipalities including Colorado, Jamaica, Maryland and Illinois, in their legalization efforts.
Graduating from the University of Colorado, Boulder, she was commissioned an officer in the United States Navy and served for four years in Naval Integrated Underwater Surveillance.
James is a gubernatorial appointee to the Colorado Tourism Board of Directors, a graduate of the Inaugural Class of the Los Angeles African American Women’s Public Policy Institute at the University of Southern California and a former President of the National Women’s Political Caucus. She was appointed to the Los Angeles Small and Local Business Commission and sat on the Board of Directors for the Starlight Children’s Foundation and the Board of Directors of the Greater Los Angeles African American Chamber of Commerce. James was also a former member of the University of Colorado Alumni Board of Directors.
Testimonials
Ernie was perfect for our Elders Conference at Little River Casino Resort in Manistee, Michigan. We will definitely be using PDA again!
LITTLE RIVER BAND OF OTTAWA INDIANS
Our speaker was great and the crowd enjoyed her! She was very engaging. Thank you again PDA for the great list of suggestions!
MEDTRONIC
Everything went great! and our speaker was wonderful! Thank you so much for all your help PDA! Looking forward to the next one.
UNIVERSITY OF MISSOURI – KANSAS CITY
I hope that this message finds you well. We had a phenomenal time with Atsuko this past Thursday. We wanted to just let you know how amazing she was. All those that were in attendance thoroughly enjoyed her and had nothing but amazing things to say about her. Thank you for working with us to make sure this happened!
BAYLOR UNIVERSITY CAMPUS
We had a fantastic day with Inge! She was very engaging with all those that attended. Her personal stories about the holocaust were very special and we were moved that she was willing to share them with everyone. Thank you again, PDA for all your hard work and dedication to make this program such a success!
SALT LAKE COMMUNITY COLLEGE
Dear PDA Group, Thank you so much for your hard work in scheduling our speaker! From the moment we reached out to you the first time, you worked with us on all details and logistics and kept us up-to-date on the progress. Thank you for all your hard work on making our event such a success! We couldn't have done it without you and your team!
SAP COMPANY
Thank you again, Dr. Kimbrough, for a great presentation, our attendees are still talking about it!
CAMPUS LABS
Dr. Henry Lee's presentation was entertaining, insightful and wise. I, and everyone at Pfizer, especially appreciate the remarks you directed about following your passion and preparing yourself to excel. Thank you, everyone, at PDA for helping to make this happen!
PFIZER
The event was successful! I received many messages expressing how awesome, outstanding and inspiring Ms. Webb-Christburg's speech was."
DR. MARTIN LUTHER KING, JR. MEMORIAL BREAKFAST, BOSTON, MLK SPEAKER
Everything went well. Atsuko was very easy to work with and the students enjoyed her performance! Thank you again for your recommendation and I hope to work with you again in the future!
CENTRAL MICHIGAN UNIVERSITY
Dr. Novello left this morning after a very successful event on our campus! Thank you PDA Group for your help from the first phone to the last you were with us every step of the way.
GRAND VALLEY STATE UNIVERSITY
Jordan Carlos was very very entertaining! A majority of students who answered the event survey indicated they really enjoyed Jordan and definitely will bring him back!
WESTERN CAROLINA UNIVERSITY
On behalf of myself and my organization Entertainment Unlimited the Campus Programming Board of Ferris State University, we thank you PDA and Dan for a successful event!! Dan was magnificent! Students really enjoyed the presentation. I know I did. Can't wait to bring in more programs with PDA Group.
FERRIS STATE UNIVERSITY
It was a great pleasure to work with PDA Group! The communication was always prompt, friendly and helpful. We loved the speakers and events we booked through Mr. Peter Walker (PDA Group).
WESTERN MICHIGAN UNIVERSITY
Thank you, Peter, for all your help, you'll be happy to know that the event went incredibly well! Aneesa Ferreira was by far one of the best speakers we've ever had!
FURMAN UNIVERSITY
Topics
Pot, Power & Politics
Trailblazing: Navigating a New Industry With Confidence & Courage
Leadership: Developing the Power of Your Own Voice
The Future of the Cannabis Industry
Videos
Pot, Power & Politics - Wanda James
Wanda James Speak at Blunt Talks
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